Sabrosa events
As part of this campaign, we're going out to meet distributors, journalists, and consumers at various events:
- Product tasting and activities at the 'Saveurs des Plaisirs Gourmands' show
- Culinary event at the Atelier des Chefs
- Press event at the Conran Shop
- Exhibition at the 'Fruit Logistica' trade show
- In-store events
Product tasting at the 'Saveurs des Plaisirs Gourmands' show
The 'Saveurs des Plaisirs Gourmands' show takes place in Paris every year in mid-May. Since 2007 we've been running a Sabrosa stand there, which gives us a chance to meet the public. The event is a real success, the consumers like the tasting and take advantage of it to find out more about 'Sabrosa, at last a Spanish strawberry that stands out because of its taste!'
Culinary event at the Atelier des Chefs
We invited journalists from the general public press to a culinary event at the Atelier des Chefs in Paris on 24th January 2008. Chef M. Luccioni created 3 recipes around the Sabrosa strawberry specially for the occasion. The chef himself was there to oversee the journalists as they prepared these recipes - and then enjoyed sampling them afterwards!
Press event at the Conran Shop
We wanted to meet up with journalists in person and let them taste the Sabrosa® strawberry, so we took part in the press event at the Conran Shop in Paris on 6th March 2007 for the press launch of their garden collection. The journalists were very taken with the flavoursome Sabrosa® strawberry and featured it in their articles, thus bringing it to the attention of the trade and general public alike.
Exhibition at the 'Fruit Logistica' trade show
We are present every year at the international 'Fruit Logistica' trade show in Berlin in February. This gives us a chance to meet up with our main European distributors.
In-store events
Sabrosa events are held during April in hypermarkets, mainly in the Greater Paris region. On this occasion, we hold tastings, POS promotions, and Sabrosa promotional items.
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